Developing iconic brands & bespoke solutions

Business Overview

Excellence in every endeavor.

A Dual Approach to Excellence

We have TWO sides to our business. One is our OWN LABEL division, while the other is our PRIVATE LABEL division.

Under these we develop brands and products across our FOUR main product parallels: Fragrances, Personal Care & Beauty, Colour Cosmetics & Deodorants.

50+ Years of Trust

Own Brands

We Design, Develop, Manufacture and Distribute a wide range of fully owned brands across the Fragrance, Personal Care & Beauty, Deodorants, and Colour Cosmetics sectors. Some of our brands have been present in the market for more than 50 years, sold in over 80+ countries globally.

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Turn Key Solutions

Private Brands

We work with a select few long-term partners to Design, Develop and Manufacture products under their brands. Working with brand owners and major retailers globally, we offer turn-key solutions ranging from Innovation Identification to Distribution.

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Our Core Ethos

Turn Key Projects

Complete Project Management, from idea Development stage through to R&D, Sourcing, and Production.

Highly Ethical

Our reputation is unparalleled; our word is our bond. We do not do animal testing and have won numerous awards.

Quality Control

Compliant with major European & American quality requirements and import regulations such as FDA and REACH.

Capability To Produce

We design and develop a huge range of different products within Fragrance, Aerosol, Colour Cosmetics & Personal Care.

Global Network

Worldwide operations with sales & marketing offices or distribution offices located across the world.

R&D Capability

2 R&D centres managed by industry professionals, ensuring our products are innovative and effective.

Flexible Manufacturing

High speed automatic, semi-automatic and manual lines to handle diverse production needs.

Duty Benefits

Manufacturing in the UAE & India allows us to enjoy duty benefits in a wide range of trade zones.